Fiber artist London Kaye created a series of crocheted window displays for the studio in 20. The store’s seasonal window displays featured elaborate knit and crochet installations. CMO Ezra cited a decline in event attendance over the years, down from a high of nearly 1,000 students per year. Lion Brand Yarn studio hosted many craft events in their 2,000-square-foot store, including workshops, book signings, and exhibits of fiber artworks.
“In all of New York City, there are so few places to buy Lion Brand, we think you’ll enjoy the opportunity to purchase our yarns when you’re here,” Blumenthal said. “It’s been a dream of mine for over 10 years–to have a flagship store, a studio space at our Manhattan location, where we can display our yarns and inspire customers with our images and garments in a way that truly reflects the Lion Brand vision,” Lion Brand president David Blumenthal wrote in a June 2008 blog post.
#Where to buy lion brand rewind yarn full
The flagship store created a place for customers to browse and shop Lion Brand Yarns’ full collection of yarn. Lion Brand’s flagship retail storeīilled as a, “unique retail store and education center,” Lion Brand Yarn Studio opened on November 18, 2008, as a stand-alone concept store in Manhattan’s Union Square neighborhood. “We are not a retailer – we serve the retailers,” Ezra said. According to Lion Brand CMO Richard Ezra, the shift away from retail represents a refocus on their core competency: distribution. They will also continue selling yarn online, and at the Lion Brand Yarn Outlet in New Jersey. The closure was announced on their website and social media channels on Thursday.Ī leading supplier of yarn to retailers like Michaels and Joann Stores, Lion Brand will continue distributing their yarn to stores around the United States. Lion Brand Yarn Studio in New York City is closing on April 2, 2020.
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